Too big to care!
Small businesses and unemployment
The truth about unemployment is simple and stark. As companies grow they devour their competition and reduce the labour markets exponentially. They do this by employing technology, mechanisation and all modern means to reduce their workforce in the pursuit of profit.
These behemoths make huge profits and distribute some of their billions to a few but the next item on their agenda is always ‘how to grow bigger profits’.
What to do?
To reduce unemployment we need to encourage the renaissance of the small business.
For instance, since the butcher, baker, grocer and candlestick-maker were replaced by shiny new supermarkets, we have embraced them because they are convenient. Supermarkets have everything we need and more – all under one roof. We just go once a week and fill up.
Small businesses can also use modern technology to develop competitive business ventures. After all that’s how some of the giant companies started.
Small businesses have been marginalised by globalisation, banks, government taxes/rates and in some cases thinking small.
Now is a good time for them to fight back. They have to regroup, reorganise and fight back before they become extinct.
Small businesses have to make their voices heard. They have to force banks, insurance companies and financial institutions to support and help them develop.
A small business can compete even in today’s business shark pond. They can excel in delivering local products and services. They can cheaply manufacture many products which are imported from far away lands. They can still use the internet as a sales/order point but should plan for a wave of people who continue to shop over the internet but have to or chose to collect their good from a localised point.
In a short while as internet shopping continues to grow, delivery schedules will take longer and transport charges will rise. Small businesses can take advantage of these factors and provide many goods and services locally.
A co-operative of small businesses can work independently and use a centralised distribution points based in a local complex. Similar to the way IKEA and Argos serve their customers. Customers could pick up their good when they want, save time and forgo delivery charges.
Small business could use these features to reduce product prices.
So many large companies are too big to care. They don’t provide the desired level of service and after sales to consumers because they don’t care if they lose a few customers every day.
A small business has to be more careful, caring and flexible and show a human side in their day to day business operations.
If, when a small business closes we just think that it is a consequence of business evolution – natural selection, then we will live to regret it as more and more jobs will be lost.
We must support small businesses.
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